Five Reasons Your Brand Should Be Making Videos

Video content is one of the most effective tools that any organisation has in their arsenal. Still not sure if videos are right for you? Here are five reasons you should consider incorporating video into your digital marketing campaigns:

1)     It’s engaging

One of the biggest benefits of utilising video is that it is one of the most engaging forms of content you can use. Research by Buffer has found that videos have 59% more engagement on social media than any other type of post.

2)     It’s more effective

Not only is it more engaging, but video content is also more effective. Over 70% of consumers claim they have been influenced to purchase an item after seeing a video, while 93% of marketers say they have secured new clients thanks to video content.

3)     Define your brand identity

Video content is also a great way to define your brand identity. When you are able to showcase who you are and what makes you unique.

4)     Builds trust with your audience

When consumers are able to clearly see what it is that sets you apart from competitors, you establish yourself as an industry leader and build trust in your brand.

5)     Highly shareable

Of course, one of the best reasons to utilise video in your marketing campaigns is that it is highly shareable. From sharing on social media to incorporating it into email messages, you can maximise your reach.

Ready to bring your marketing to life?

Looking to incorporate video into your digital marketing? Here at Zion, our passionate team of producers, cinematographers, editors, and animators has been supporting businesses of all sizes to transform their digital presence.

Want to find out how we can help you? Get in touch today!